Minientrepreneur coming out of stealth

For the past two years, I’ve been working on a small project on the side, bringing to market an ergonomic laptop stand. When I first saw the stand, I fell immediately in love with it because it makes you look at your laptop in a completely different way. You open your laptop completely flat and then stand it up on it’s end. That’s why we call it the Laptop Stand Up.

My partner, Cori Clark, was introduced to me by the designer of the stand, Joe Betts-Lacroix, who is the CTO for OQO. Cori is based in Toronto and it’s been a long-distance labor of love getting the company off the ground (that’s also her in the photo).

Lord knows why I’m doing this as I’m not exactly twiddling my thumbs (full time job, two active kids, blogging on the side). I guess I’m really enamored with the stand, and also, I’m just too stubborn to leave it and really want to make it into a success! There’s a growing trend toward mini-trepreneurship, enabled by such

Disclosure: This venture has nothing to do with my work at Forrester. In fact, I’ve gone through great pains to keep it separate, even to the point of using my married name in all business dealings. My manager at Forrester also is aware that I am manufacturing and retailing the stand. I’m not planning to leave my day job anytime soon, but as the business takes off, we’ll hire managers to run the day-to-day logistics.

So if you have any suggestions on how we can improve the product, the site, or the marketing of it, please let me know. Also, check out the stand’s blog at


~ by charleneli on November 22, 2005.

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